Briman’s approach to news releases is marked by systemization: First of all, based on news monitoring and analyses of trends, we identify PR angles. We then develop news or features stories that align with the instincts of local media in tandem with clients’ global news releases. Briman doesn't wait for media come to us - we generate an environment that compels media to come for coverage. Briman’s performance record shows that this approach pays off.
At Briman, creativity is a way of life. Every week, usually on Thursday, when we believe minds are at their most relaxed and flexible, our professionals come together to ‘rock’ their brains. We discuss potential media opportunities and their colleagues help refine strategies and tactics. Professional writers who join the meetings capture core concepts and engage in authoring, shaping concepts into tailored articles that can best deliver clients’ messages to the media.
Media pitching is one for the toughest parts of PR pursuits. For maximum coverage, Briman’s professionals actively involve themselves in media interfaces. Team members are highly trained and aggressive negotiators who know exactly how to swing journalists in favor of our clients. Briman’s track record of media coverage results are telling evidence of our media handling capabilities.